Why You Must Have a Compelling and Effective LinkedIn Summary

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Most people are on LinkedIn because they want to progress their careers. While you may not be actively seeking a new position, you will still expect your Linkedin details to turn some heads your away thus you remain open to approaches.

CV Writing advice used to be to open with a subjective summary like this one;-

An experienced Manager with a background of managing teams in a competitive commercial environment. Expertise in Sales, Marketing and Business Development. Clearly demonstrates ability to work in different roles, new sectors and markets with new products. Strong business sense, effective communicator, result-oriented, and can-do attitude.

But for job search now linked recruiters are saying this is too subjective. This is basically a person’s opinion of themselves which is unsubstantiated, and it comes across as over-confident if not annoying. Instead it needs to include facts backed by numbers and statistics.

They want to see facts that strengthen the narrative of who you are and have accomplished. Let the numbers and statistics do the talking for you in as few words as possible. Let them support your true worth.

An example might be:

10 years experience leading teams of 25-56 staff members. Net sales for 2010 were 4% ahead of budget; sales performance for 2011 increased by 45%. Achieved an increase in turnover by 120% in first season. Achieved Investors in People accreditation. Managed the development, assessment and promotion of all trainees.

You may be used to having something like this in your CV as “significant achievements “.But this is what is preferred as an introduction in the more direct world we live in now.

In the original summary, the person is claiming to be effective. In the revised summary they are demonstrating it with facts and figures. Each claim is backed up by a significant achievement to illustrate it, which gives it strength and depth and encourages the reader to want to know more.

For you to get any ROI from your LinkedIn summary, you need to compel the reader or recruiter to scroll down the page and look at your work history. As demonstrated earlier, no single claim of being the effective candidate will make this happen. Instead start by stating facts that entice them to see where and how your achievements were accomplished. This is super powerful and very effective.

So have a look at your LinkedIn summary again – does it meet the challenge? If not, you know what to do.

Go ahead and give it the statistical and factual punch it needs to give you an edge in the eyes of networked recruiters who have their eyes searching for talent across the LinkedIn professional network.

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